Fashion Sheep,
An unexpected detail.

An unexpected detail.
The idea
A white logo on black built around expressive, contrasting letterforms.

VISUAL LANGUAGE
From first impression to finer details.
A sheep is integrated into the name, with the word “sheep” below completing the compact composition.
Name, colour and graphics work together. The close-up reveals the letterforms and details that shape the design.
About the project
Logo design for a visual identity. This presentation features the original design and its details.
View the design