Fruteria,
A fresh look at the everyday.
Everyday produce.
A memorable identity.
The idea
Fruit illustrations immediately connect Fruteria to fresh produce. Lively drawing is balanced by a bold name, combining a friendly personality with a clear structure.
FRUTERIA / DESIGNBETTY
Fresh.Bright.Every day.
Grocery marketColour that
speaks for the product.
Visual language
The fruit illustration conveys the market’s character before the name is read. A light background gives the mark room to breathe and highlights the colourful details.
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Presentation colour palette.Fruteria
About the project
The logo brings together a fruit composition and the market’s name. On a light paper bag, the coloured elements remain the focus, with enough space around them to read the mark as a whole.
Design by DesignBetty. Product visualisations and editorial layouts were created to present the work. These are concept images, not photographs of a produced project.
View the original design