Makaroff Optics,
An offer and a destination.

An offer and a destination.
The idea
Both sides of the flyer share a black background and yellow accents.

VISUAL LANGUAGE
From first impression to finer details.
The front presents the offer and a portrait; the reverse lists the cleaning cloth’s features, the address and directions.
The text hierarchy separates the main message from supporting information. The close-up reveals the interplay of type, imagery and white space.
About the project
Promotional flyer for an optical store. This presentation features the original design and its details.
View the design