New York City,
A city read as a poster.
Oversized type.
Urban energy.
The idea
The composition contrasts a large title, architectural imagery and small text blocks. A yellow field brings the key elements together and gives the poster an energetic rhythm.
NEW YORK CITY / DESIGNBETTY
NEWYORKCITY.
Typographic posterA city seen
through scale.
Visual language
Oversized letters, architectural imagery and small captions create several levels of reading. Yellow unites the centre of the poster and strengthens its contrast with black.
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Presentation colour palette.New York City
About the project
Large type works alongside a high-contrast architectural image. Shifts in scale create a hierarchy: first the name and colour, then the building and smaller captions.
Design by DesignBetty. Product visualisations and editorial layouts were created to present the work. These are concept images, not photographs of a produced project.
View the original design